Community Growth
and Social Media Specialist
4+ years building engaged communities, managing multi-platform social media, and running high-volume KOL campaigns for technical and consumer-facing brands across Web3, cleantech, and iGaming.
By the numbers
Case studies
Selected projects
Analog Protocol
Community Manager and Support Lead · May 2022 to Aug 2023
Built a developer community for an omnichain blockchain infrastructure protocol from near-zero, designing all onboarding flows, moderation systems, and escalation protocols from scratch for a technical B2B audience.
- Designed tiered onboarding and escalation protocols from zero
- Resolved asset transfer, airdrop, and wallet issues for KOL investors
- Fed recurring feedback directly to the core product team
JustBet / WINR Protocol
Social Media Manager and KOL Lead · Mar 2024 to Mar 2026
Managed two simultaneous live brand accounts with entirely different voices and audiences. Led a 150+ creator KOL campaign across four languages while executing a full product launch strategy during a 40% industry contraction.
- Crisis repositioning of a crypto gaming brand mid-contraction
- Dual brand architecture: two voices, zero crossover
- 20-day multi-platform launch campaign for VibeSlotting
Stafi Protocol
Community Advocate and Technical Support · 2023 to 2024
Provided direct technical support for a liquid staking protocol and turned recurring community feedback into a formal governance proposal that was approved and shipped as a live product integration.
- Diagnosed assumed asset losses as UI issues, not on-chain failures
- Community insight turned directly into a live product outcome
- rSEI integrated into SEI ecosystem post-approval
EmpowerHER Business
Virtual Assistant and Outreach Coordinator · Dec 2024 to Present
Built and managed all community and digital operations for a Los Angeles-based women's business service, growing a targeted community from zero and designing a full intake website from scratch.
- 100% availability across PST business hours, zero missed touchpoints
- Built full Wix website with service pages and intake system
- Google Forms analytics loop for continuous content optimisation
noFluff Labs
Co-Founder and Growth Strategist · 2024 to Present
Co-founded a lean marketing agency for cleantech and fintech startups. Built competitive positioning, GTM frameworks, and content systems for clients across hydrogen tech, RWA tokenization, AI accounting, and DeFi.
- Competitive analysis across 10 agencies to identify market gap
- Clients: Varea Energy, ProptoXchange, Fiskl, FLASC
- Content-first outreach vs 10-15% industry average response rate
Capabilities
Skills and tools
Community
Social media
Content and copy
Tools and analytics
Get in touch
Let's work together
Open to full-time remote roles and project-based engagements across
community growth, social media, content strategy, and customer support.